PRICE UPON REQUEST

Hermitage Plaza’s site enjoys a one-of-a kind location :

The Hermitage Plaza development has an excellent location on the main thoroughfare that historically ran from Le Louvre to the West through Les Champs Elysées, Neuilly-sur-Seine and La Défense. Moreover, it benefits from a pleasant environment thanks to a direct river front location

Population features in the west of Paris are especially in favour of premium retail developments – in terms of density and income level. Hermitage Plaza is more over located closest to Neuilly-sur-Seine, one of the wealthiest town in the Paris area.

Over 250 000 people work in La Defense or Neuilly, in the Parisian financial business hub and an international key-account business district.

La Defense is also a tourist destination. Classified as a “tourist area” since January 2009, the district welcomes more than 8.4 million visitors each year coming for the well-known architecture or for shopping in the malls. Paris growing market will accentuate this trend in years to come

Hermitage Plaza is bordering Neuilly, close to Bois de Boulogne, an established leisure destination for the wealthy and influential people and especially close to Fondation LVHM that highlight the area’s vocation as a destination to be associated with luxury and prestige.

ENVIRONMENT OVERVIEW AND KEY FACTS
Location and population

Located on a historical thoroughfare, The Hermitage Plaza development has an excellent location on the main thoroughfare that historically ran from the Arc de Triomphe to the Louvre, where many monuments and prestigious landmarks can be found including the Tuileries gardens, Place de la Concorde, and the Champs Elysées.

The road was then extended westwards along Avenue de la Grande Armée, past the city boundary of Paris through Neuilly to La Défense. In the 1950s, the area around La Défense was marked out to become a new business district, and high-rise office buildings were built along the avenue. The Grande Arche was inaugurated in 1989 to help place the district on this prestigious alignment. Since, even the very high-end residential Neuilly-Sur-Seine welcome several headquarters along the axe (see page 7).

Further to the west, this historical thoroughfare is now being extended to Nanterre, thanks to the Seine-Arche project. Moreover, Hermitage Plaza benefits from a pleasant environment thanks to a direct river front location.

ENVIRONMENT OVERVIEW AND KEY FACTS
Location and population

A wealthy environment

Hermitage Plaza is located in the west of Paris where the towns of Courbevoie, Puteaux and Neuilly-sur-Seine meet, close to the Parisian ring road. Population figures of theses cities compared to the Parisian metropolitan averages are at first sight in favour of retail development :

– a very dense urban environment and a growing population in terms of inhabitants (not only in terms of households)
– an average income which is significantly higher than the metropolitan average, a situation buoyed by proximity of Neuilly-sur-Seine, one of the wealthiest communes in France.

ENVIRONMENT OVERVIEW AND KEY FACTS
Location and population

Neuilly-sur-Seine : a concentration of wealth

In the early 19th century, Neuilly was a 2,000 inhabitants village. The urban growth from Paris extended in the 19th and almost the 20th century. Some private mansions were built in the south as high society members’ summer homes close to the Bois de Boulogne and not too far from the capital.

Located on the historical thoroughfare to the West, in the extension of Paris, Neuilly-Sur-Seine is still well-known to be the highest concentration of wealthy inhabitants in Paris Area and in France – almost 22 % of fiscal households declare an over-100K€ annual income.
Considering also Parisian arrondissements, figures from the Ministry of Economy show also Neuilly-sur-Seine is the :

– second city in Parisian area in terms of households paying ISF – Impôt de Solidarité sur la Fortune, special tax on the highest value assets. Almost 16 % of the household pay this tax,
– second city in Parisian area in terms of average income per fiscal household.

ENVIRONMENT OVERVIEW AND KEY FACTS
Location and population

A business market for key accounts

Over 200 000 people work in La Defense Business District and over 50 000 other people work in Neuilly-sur-Seine (mainly along the Axe Historique). The economic make-up of La Defense is characterized by the presence of a high number of large companies as well as Small and Medium-sized Businesses (SMBs). It should be noted that more than 1500 head offices are located in La Defense and leading companies mostly have offices here.

Main business categories are Energy and Environment (Total, Areva, GDF Suez), Consulting (KPMG, Ernst & Young), Government Authorities and Banking-Insurance (Société Générale). La Defense is known as the financial hub of Paris, although financial institutions are also located in the Central Business District of Paris, in particular in the 8th and the 9th arrondissements.

The supply of office space is in accordance with the usual requirements from French and international key occupiers. The district comprises the highest concentration of high-rise buildings in the country and notably with First, the highest tower in France. The largest office buildings have been built here with 27 out of 49 buildings over 50,000 sq.m, including Cœur Défense (182,000 sq.m) or Total tower (103,000 sq.m).

SITE’S FEATURES
Synthesis

Hermitage Plaza’s site enjoys a location at the intersection of regional roads supporting traffic flows from Paris and all the suburbs. Access to the project by car have been designed to be as simple as possible in particular thanks to a drop-off at the slab level and a valet parking.
Furthermore the complex will be directly reachable from the Metro network and from many of the major tourism Parisian places. Visibility from these sites will be a key advantage for the retail developments at the foot of the towers.

Hermitage Plaza’s potential catchment area comprises around 2.4 million inhabitants including 1.2 million households which are among the wealthiest of the Parisian metropolitan area. The catchment area will be completed by a large tourist population that will be attracted by the new retail hub in the prestigious environment of Hermitage twin towers.